How to only target Twitter followers with Twitter ads

Sometimes you only need to target your followers when advertising or promoting content with Twitter Ads.

Unfortunately, Twitter Ads doesn’t provide an option on the Campaign page that makes you confident you’re only targeting your followers. But after running some tests I learned how to configure Twitter ads to only target the people who follow you.

In this tutorial I show you how to configure your campaign settings to achieve this. In another post I talk about a use case for for only targeting your Twitter followers.

Continue reading “How to only target Twitter followers with Twitter ads”

3 takeaways from my first podcast interview on content marketing

I recently had the pleasure of being a guest on the Content Champion podcast hosted by Loz James. This was my first time being publicly interviewed about my content marketing experience. It was slightly nerve-wracking but a lot of fun. Loz’s engaging, casual style made it easy for me to open up. Continue reading “3 takeaways from my first podcast interview on content marketing”

Minimum viable content and 4 examples

I’m sure I’m not the first to use the term “minimum viable content.” And to avoid being affected by someone else’s definition, I’m not going to Google the term before writing this.

But I do know for a fact that two other terms with the phrase “minimum viable” in front of them have been talked about extensively: minimum viable product and minimum viable audience.

Continue reading “Minimum viable content and 4 examples”