Sometimes you only need to target your followers when advertising or promoting content with Twitter Ads.
Unfortunately, Twitter Ads doesn’t provide an option on the Campaign page that makes you confident you’re only targeting your followers. But after running some tests I learned how to configure Twitter ads to only target the people who follow you.
In this tutorial I show you how to configure your campaign settings to achieve this. In another post I talk about a use case for for only targeting your Twitter followers.
Continue reading “How to only target Twitter followers with Twitter ads”
Recently I’ve been using Twitter Ads to promote blog posts that announce new features. While I don’t typically trust social media sites for content promotion, I thought I’d give Twitter Ads a shot.
Continue reading “How to use Twitter ads to 13x engagement with company announcements”
Pardon me, but social shares and pageviews mean shit (unless you’re making money off advertising). If your end game as a business is selling products and services, metrics like these are meaningless. They are vanity metrics. Continue reading “Always attribute content to revenue, even if measurement is imperfect”
I recently had the pleasure of being a guest on the Content Champion podcast hosted by Loz James. This was my first time being publicly interviewed about my content marketing experience. It was slightly nerve-wracking but a lot of fun. Loz’s engaging, casual style made it easy for me to open up. Continue reading “3 takeaways from my first podcast interview on content marketing”
I’m sure I’m not the first to use the term “minimum viable content.” And to avoid being affected by someone else’s definition, I’m not going to Google the term before writing this.
But I do know for a fact that two other terms with the phrase “minimum viable” in front of them have been talked about extensively: minimum viable product and minimum viable audience.
Continue reading “Minimum viable content and 4 examples”
I do this thing called content marketing for a living. And while I have a strong set of content marketing beliefs, sometimes I forget them. Sometimes I create content because I’m pressured to. I then give that content a seductive title because that’s the only way it will ever get exposure.
Continue reading “Crap content, and an idea for ending it”
I first heard about digital sharecropping on Copyblogger. This is when you publish original content on a platform you don’t own like LinkedIn or Facebook. After you click “Publish” or “Save,” the platform takes control of the content you created. Basically, you create the content, but it’s not yours.
Continue reading “No more original content on LinkedIn”