Portfolio

Below are live writing samples and content marketing projects I’ve completed over the years for various tech startups, many of which were B2B.

Writing Samples

Blog Posts

How to Increase B2B Deal Size by 200% (Crunchbase) Republished by Art + Marketing

How to Use Account Based Intelligence for ABM (Intricately) Republished by Salesforce and Art + Marketing

How Consumers Feel About Push Notifications (Localytics) Linked to from Forbes

The SSL Performance Myth (MaxCDN) Ranks #1 in Google

How to Improve 3 Google Ranking Factors with a CDN (StackPath) Influencer share

What CDN Experts Love and Hate About CDNs (StackPath) Hacker News

How to Choose the Right CDN (Streaming Media) Ghostwritten for Influencer

What Truly Safe Cloud Storage Looks Like (Intelligent Voice) Ghostwritten

justin-dorfmanRob gets it. He knew what our audience wanted to read and didn’t pander to them. When he would tell me about a blog post idea, I asked him how I could help because I knew it would be on the front page of Hacker News.

Justin Dorfman, Director of Developer Relations @ StackPath

Explainers

Account Based Intelligence Explained (Intricately)

Location-Based Marketing (Localytics)

Recurring vs Non-Recurring Revenue (Baremetrics) Ranks #1 in Google

How Transparent Proxies Work (MaxCDN) Ranks #1 in Google

How Domain Sharding Works (StackPath) Ranks #1 in Google

kristin-croninRob is a strong writer who brings a unique perspective and great ideas to the table. He was a quick learner and made sure that our content strategy was mapping to the KPIs that were most important to the company.

Kristin Cronin, VP of Communications @ Localytics

Newsletters and Series

#MaxScale Stories (MaxCDN) Directed series

Cache Rules Everything Around Me (MaxCDN) Created series

Dev Tools Roundup #1 (StackShare) Created series

Open Source and Design Newsletter #102 (Hoodie)

Product Marketing

MaxCDN White Label Reseller Platform (MaxCDN)

Origin Shield Single Page Overview [PDF] (MaxCDN)

Origin Shield Detailed Overview [PDF] (MaxCDN)

How Hotjar Made the Rapid Switch to MaxCDN (MaxCDN)

sean-walshI had the pleasure of working alongside Rob for many years. When he joined MaxCDN, he wasn’t technical at all, but I was impressed with how fast he learned our product and soon became more knowledgeable than every sales person in the company.

Sean Walsh, Business Development Specialist @ MaxCDN

White Papers

Threat Landscape for Startups Building Web Applications (StackPath) Directed

Improving Your CDNs Cache Hit Ratio (MaxCDN) Created

Designing Your CDN Failover Strategy (MaxCDN) Created

Open Source Report for SustainOSS (SustainOSS) Edited

Web Copy and More

To view web page copy, press releases, media pitches and other content I created for the digital marketing agency WebiMax from 2013 to 2014, please request access to this document.

marilyn-moranRobert was, by far, my favorite content writer at WebiMax. Robert’s writing consistently impressed me and regularly satisfied the high expectations of our clients.

Marilyn Moran, Senior Digital Manager @ WebiMax

Content Marketing Projects

  • Created nearly 50 technical articles with custom images
  • Grew monthly organic traffic from 0 to 15,000 in three months
  • All articles now rank on page one of Google
  • Increased blog traffic from 40,000 to 70,000+ in two months
  • Optimized and republished five blog posts per week
  • Managed freelance writers to scale project
  • Convinced popular companies to publish stories on our site
  • Each story received 20,000+ views after being published
  • Stories shared widely on Reddit and Hacker News

kris-kayyalRob’s skills don’t stop at the creation of content. He’s also skilled in the distribution and social media aspect of content marketing. I would hire him again in a heartbeat.

Kris Kayyal, Marketing Manager @ MaxCDN